WARNING: The information in this article could
help you make tens, even
HUNDREDS of thousands
of dollars. Print this! Read this! Live this… and
prosper!!!
Let’s start from the very beginning… you’re in
business to make MONEY.
Why say this? Because
millions of people are so busy working, they’ve
lost the purpose of the endeavor: to get rich.
When you remember, and focus on the fact,
that business is supposed to be
a constant money
maker, you understand why THE OFFER is so
important.
Offers deliver the bucks.
“Sell The Sizzle, Not The Steak.”
We all know this old-time marketing expression.
Problem is, most people
either don’t know what
it means, or haven’t learned how to use it.
Consider: steak is… dead animal meat. Gross.
On the other hand, think about the sizzle: warm,
inviting, the enticement
to something delicious,
nutritious, satisfying.
Which would you rather have? And, more to the
point, which is easier to
sell?
The ENTIRE purpose of the offer is to get
folks, your prospects, to stop
in their tracks,
focus on what YOU have… and buy it. The
better you get
at making offers… the more
money you make. It’s as simple and all-
important as that!
Creating Offers That Sell
The MINUTE you’re in business is the MINUTE
it’s time to concentrate on
the offer. Here are
key steps to follow.
1) Start reading lots of offers. There isn’t a
day that goes by that I
don’t read offers from
print media, the Internet, and on television. You
should too.
2) Become an inveterate offer collector. There’s
no need to re-invent the
wheel when, in our capitalist,
market-driven culture, superb offers are
everywhere.
3) Make sure the great offers you find are
easily accessible. Don’t bury
them. These are
treasures to be scrutinized, studied — and used.
Brainstorm Offers Constantly
Remember, the key to motivating people to
act NOW is the offer.
And the key to the offer is giving enhanced
limited time value, like two
for the price of one,
etc.
Look at your current marketing tools: business
cards, brochures,
newsletters, all ads, etc. Where
have you placed the offer? Do you even have
an
offer?
Now hear this: EVERYTHING you intend your
customers to see MUST contain
an offer, with
absolutely NO exceptions.
Marketing ONLY works when it is based on
offers. And offers ONLY work
when you say
to your customer, “Look at all I’ve got for you
IF you act
by (date).
Start Using Offers Today
Don’t wait another minute to turn yours into
a magnificent,
cash-generating offer MACHINE.
* Start rewriting all marketing materials until
they’re motivating
muscle.
* Include offers with everything you mail — or
e-mail.
* Place your offers prominently… on the
envelop, at the top of the page,
in an attention-
grabbing postscript.
Do this and watch your sales soar. And don’t
forget: when you deliver
the goods and services
these offers have generated… include yet ANOTHER
offer thereby adding to your profits. You’re a hot-shot
marketer now…
and that means you NEVER stop
creating and using offers!
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Friday, January 27, 2012
Wednesday, January 25, 2012
How to stay focused and make money on days you DON’T feel like it!
Did you lay in bed this morning unwilling, unable
to get up? Did every fibre of your body demand
more time in the sack? Was it a struggle to
open an eye… and get up?
Sure enough, if today wasn’t like this, some
of your many tomorrows will be. You need to be
prepared for such inevitabilities… because they
can and will occur and can and will sabotage your
ability to make money. Here are some suggestions
that’ll help you rise and shine… suggestions I use
myself when getting up and getting going are most
decidedly NOT my first priority!
1) Create a “to do” list before you go to bed.
The key to making tomorrow organized, efficient,
and profitable is what you do today. Make it a
rule before you retire for the night to draw up a
clear, clean, specific “to do” list. Write it, read it
over, put it next to the bed… then turn off the lights.
While you’re sleeping your subconscious mind
will be busily at work helping you organize and
implement the items on your list. Even when your
body is screaming for more sleep and all the
creature comforts it can get, the brain — and
your crucial “to do” list — will be helping you get
up and at ‘em.
2) Take a cold shower.
The British empire, the largest the world has ever
known, was practically built on a cascade of frigid
water. Its young men, pillars of the imperium, were
shipped off to prep schools and immediately
subjected to the jarring temperatures which will work
for you as well as it worked for them. Don’t stand
there and debate…. turn up the cold tap and plunge!
You’re about to be invigorated, rejuvenated, primed
to run your empire.
3) Do some exercise.
Are you huddling in a corner of your kitchen,
hands gripping a cup of joe, comfy in your bunny
slippers? Whoa! This isn’t helping getting your act
together. You need some brisk, bracing exercise…
the kind guaranteed to send vital oxygen to that all-
important brain.
Put the steaming liquid down and kick up your
heels… or quick-step around your back yard or
up and down your street. With every step your
brain will exult. The key isn’t coffee… it’s oxygen.
Move bristly and infuse it where it must go for
maximum good.
4) Give yourself an easy, immediate success.
Don’t feel like doing anything? Then give yourself
an easy, immediate success. This should, of course,
have been indicated on your “to do” list. Before you go
to bed be sure to post on your list an easy thing,
a thing that will start today’s sequence of successes.
Once begun, as we say in New England, is half done.
What could this “easy” thing be?
It could be calling a long-time customer to get
a nice re-order or following up with a new customer to
whom you’ve already sent a proposal and quote.
One success engenders another. Even a small
success is sufficient. Start successful, remain successful.
It all begins when you least feel like it.
5) Put on your head phones and engage with
some stirring music.
Still need help getting into gear? Go to the play list
on your computer and choose something rousing.
What? You don’t have such a play list? Start it
today. I can assure you, you are going to need it.
Here are some of my sure-fire upbeat selections,
guaranteed to get you going:
Wake up Little Suzie by the Everly Brothers (most
appropriate, don’t you think?)
Think by Aretha Franklin.
Natalie Cole’s version of Pink Cadillac, and
J.P. Rameau’s always motivating Tambourins I-II
from Dardanus.
Your list may well be different from mine; the
important thing is to have a list you can access at
once. Turn up the sound… and move your body.
Your uplifting selections are moving you towards
another successful day.
6) Visualize what you’ll get when you turn this day
into a success.
All too often we work without conceptualizing why.
We work today because we worked yesterday.
This is not nearly good enough.
Remind yourself just why you’re working and what
special thing today’s successes will help create.
In my case, for instance, I have a pile of auction
catalogs stacked high next to my computer. I motivate
myself on days when such motivation is needed by
looking at the things I want from auctions coming up
quickly. Getting myself focused and together is a
precondition for maximum acquisition. Visualize
success; then do what’s necessary to achieve it.
7) Still not alert and moving? Then take the day off
formally and properly.
Like most people these days, you are working
more and longer than either your parents or grand
parents. We are the most leisure-challenged
generation ever.
The plain fact is, you may be unable to get up and
resolutely face the day because you’re just worn
out. If so, take the day off… sleep in, sleep properly,
sleep, relax and goof off without guilt. You’ll be the better
tomorrow if you take what is necessary and do not
regard it as an indulgence but physical need. Enjoy!
to get up? Did every fibre of your body demand
more time in the sack? Was it a struggle to
open an eye… and get up?
Sure enough, if today wasn’t like this, some
of your many tomorrows will be. You need to be
prepared for such inevitabilities… because they
can and will occur and can and will sabotage your
ability to make money. Here are some suggestions
that’ll help you rise and shine… suggestions I use
myself when getting up and getting going are most
decidedly NOT my first priority!
1) Create a “to do” list before you go to bed.
The key to making tomorrow organized, efficient,
and profitable is what you do today. Make it a
rule before you retire for the night to draw up a
clear, clean, specific “to do” list. Write it, read it
over, put it next to the bed… then turn off the lights.
While you’re sleeping your subconscious mind
will be busily at work helping you organize and
implement the items on your list. Even when your
body is screaming for more sleep and all the
creature comforts it can get, the brain — and
your crucial “to do” list — will be helping you get
up and at ‘em.
2) Take a cold shower.
The British empire, the largest the world has ever
known, was practically built on a cascade of frigid
water. Its young men, pillars of the imperium, were
shipped off to prep schools and immediately
subjected to the jarring temperatures which will work
for you as well as it worked for them. Don’t stand
there and debate…. turn up the cold tap and plunge!
You’re about to be invigorated, rejuvenated, primed
to run your empire.
3) Do some exercise.
Are you huddling in a corner of your kitchen,
hands gripping a cup of joe, comfy in your bunny
slippers? Whoa! This isn’t helping getting your act
together. You need some brisk, bracing exercise…
the kind guaranteed to send vital oxygen to that all-
important brain.
Put the steaming liquid down and kick up your
heels… or quick-step around your back yard or
up and down your street. With every step your
brain will exult. The key isn’t coffee… it’s oxygen.
Move bristly and infuse it where it must go for
maximum good.
4) Give yourself an easy, immediate success.
Don’t feel like doing anything? Then give yourself
an easy, immediate success. This should, of course,
have been indicated on your “to do” list. Before you go
to bed be sure to post on your list an easy thing,
a thing that will start today’s sequence of successes.
Once begun, as we say in New England, is half done.
What could this “easy” thing be?
It could be calling a long-time customer to get
a nice re-order or following up with a new customer to
whom you’ve already sent a proposal and quote.
One success engenders another. Even a small
success is sufficient. Start successful, remain successful.
It all begins when you least feel like it.
5) Put on your head phones and engage with
some stirring music.
Still need help getting into gear? Go to the play list
on your computer and choose something rousing.
What? You don’t have such a play list? Start it
today. I can assure you, you are going to need it.
Here are some of my sure-fire upbeat selections,
guaranteed to get you going:
Wake up Little Suzie by the Everly Brothers (most
appropriate, don’t you think?)
Think by Aretha Franklin.
Natalie Cole’s version of Pink Cadillac, and
J.P. Rameau’s always motivating Tambourins I-II
from Dardanus.
Your list may well be different from mine; the
important thing is to have a list you can access at
once. Turn up the sound… and move your body.
Your uplifting selections are moving you towards
another successful day.
6) Visualize what you’ll get when you turn this day
into a success.
All too often we work without conceptualizing why.
We work today because we worked yesterday.
This is not nearly good enough.
Remind yourself just why you’re working and what
special thing today’s successes will help create.
In my case, for instance, I have a pile of auction
catalogs stacked high next to my computer. I motivate
myself on days when such motivation is needed by
looking at the things I want from auctions coming up
quickly. Getting myself focused and together is a
precondition for maximum acquisition. Visualize
success; then do what’s necessary to achieve it.
7) Still not alert and moving? Then take the day off
formally and properly.
Like most people these days, you are working
more and longer than either your parents or grand
parents. We are the most leisure-challenged
generation ever.
The plain fact is, you may be unable to get up and
resolutely face the day because you’re just worn
out. If so, take the day off… sleep in, sleep properly,
sleep, relax and goof off without guilt. You’ll be the better
tomorrow if you take what is necessary and do not
regard it as an indulgence but physical need. Enjoy!
Monday, January 23, 2012
Putting the most powerful word in marketing to work for you!
There’s a word — a single word — which can fill
your coffers day after day. Smart marketers
triumph with it… while the also-rans scratch
their heads looking for the formula which
invariably yields those golden results.
You’ve simply got to know the word…and how
to use it ….] to make sale after sale and expand your
profits, even in dismal economic times.
Tah-dah! The all-powerful word is “free”!
Smart marketers know that the power of free
NEVER diminishes. People have always wanted…
and they will always want … free stuff.
Your task is to use the power of free to make
sales and increase profits… while not fatally turning
into merely a dispenser of free stuff and nothing more.
Brain storm all the things you give away already
The truth is, right now you’re probably already doing
and/or giving away one thing after another… while not
getting any credit for them whatsoever. Whoa! This is
because you have not brain stormed what you do in
your business. In other words, you are now doing things
that could be leveraged into more sales… but you
either don’t know what they are…or haven’t even begun
to consider how to use them.
Here are some examples:
* free shipping.
* free product use instructions
* free customer service
* toll-free number
* free web site with all kinds of product use
instructions and examples
* free recipe booklet
* free articles
* free newsletter
* free catalog
* free ebook
* free blog
To create this list, you must be thorough and
take pains. This list will alter the way you do
business. You will no longer just do something…
you will do something and leverage it to make
more and faster sales. In short, you’ll market
the most intelligent way!
Sleuthing for List #2
In business to make money? Of course you are! That’s
why you need to start researching how other businesses
use the word “free.”
The great thing about business is that you can learn
from what others are doing, starting with but not
limited to people in your particular field. Of course
you want to know what your competitors are giving
away… but don’t think of limiting your researches to
them. Your task is to discover the best uses of “free”
by any company or organization whatsoever.
Keeping everything you find
Question! If you knew that doing something in your
business would produce constant profits, would
you treat that thing with the utmost care? You’re nodding
your head, aren’t you? “I’m no dummy. Of course I would.”
But the truth is… despite the fact that you KNOW
“free” works… your “free file” with all the pertinent
examples is still in your head and no where else,
right? Mistake!
Your free file is one of, if not the most important,
file in your business. No wonder! It contains exactly
what you need to profit… whenever you want to
profit. In short, your file and what’s in it are pure,
unadulterated magic.
Use “free” liberally
My dentist has a memorable poster on his wall.
Under a photo of a mouthful of decaying teeth it
says: “floss only the ones you want to keep.” Let’s use
the sense of this message to improve your marketing
prowess:
“Use ‘free” only on days you want to profit”; in other
words, on every single day you’re in business.
Where should you put these offers?
* top of all marketing/sales letters
* email subject lines
* post script on all correspondence
* on business cards
* in brochures
* in your shop windows
* on bags and packing containers.
Get the picture? Use them EVERYWHERE and ALL
the time. You see marketing never stops, and that means
your use of “free” never stops either.
Keep tabs on what works…. and what doesn’t.
It’s important that you know what works… and what
doesn’t… in your marketing. This means always
coding offers and/or (where you cannot tell yourself)
asking folks what they’re responding to. Always ask them!
Have your staff ask! Ask with a smile and get a million-dollar
response, the response that helps you determine what
to do and where to spend your time in future.
And, friend, start now. Don’t wait a single day to increase your
“free” repertoire and your use of this essential and
always special word. Remember, every day you use “free”
is golden!
your coffers day after day. Smart marketers
triumph with it… while the also-rans scratch
their heads looking for the formula which
invariably yields those golden results.
You’ve simply got to know the word…and how
to use it ….] to make sale after sale and expand your
profits, even in dismal economic times.
Tah-dah! The all-powerful word is “free”!
Smart marketers know that the power of free
NEVER diminishes. People have always wanted…
and they will always want … free stuff.
Your task is to use the power of free to make
sales and increase profits… while not fatally turning
into merely a dispenser of free stuff and nothing more.
Brain storm all the things you give away already
The truth is, right now you’re probably already doing
and/or giving away one thing after another… while not
getting any credit for them whatsoever. Whoa! This is
because you have not brain stormed what you do in
your business. In other words, you are now doing things
that could be leveraged into more sales… but you
either don’t know what they are…or haven’t even begun
to consider how to use them.
Here are some examples:
* free shipping.
* free product use instructions
* free customer service
* toll-free number
* free web site with all kinds of product use
instructions and examples
* free recipe booklet
* free articles
* free newsletter
* free catalog
* free ebook
* free blog
To create this list, you must be thorough and
take pains. This list will alter the way you do
business. You will no longer just do something…
you will do something and leverage it to make
more and faster sales. In short, you’ll market
the most intelligent way!
Sleuthing for List #2
In business to make money? Of course you are! That’s
why you need to start researching how other businesses
use the word “free.”
The great thing about business is that you can learn
from what others are doing, starting with but not
limited to people in your particular field. Of course
you want to know what your competitors are giving
away… but don’t think of limiting your researches to
them. Your task is to discover the best uses of “free”
by any company or organization whatsoever.
Keeping everything you find
Question! If you knew that doing something in your
business would produce constant profits, would
you treat that thing with the utmost care? You’re nodding
your head, aren’t you? “I’m no dummy. Of course I would.”
But the truth is… despite the fact that you KNOW
“free” works… your “free file” with all the pertinent
examples is still in your head and no where else,
right? Mistake!
Your free file is one of, if not the most important,
file in your business. No wonder! It contains exactly
what you need to profit… whenever you want to
profit. In short, your file and what’s in it are pure,
unadulterated magic.
Use “free” liberally
My dentist has a memorable poster on his wall.
Under a photo of a mouthful of decaying teeth it
says: “floss only the ones you want to keep.” Let’s use
the sense of this message to improve your marketing
prowess:
“Use ‘free” only on days you want to profit”; in other
words, on every single day you’re in business.
Where should you put these offers?
* top of all marketing/sales letters
* email subject lines
* post script on all correspondence
* on business cards
* in brochures
* in your shop windows
* on bags and packing containers.
Get the picture? Use them EVERYWHERE and ALL
the time. You see marketing never stops, and that means
your use of “free” never stops either.
Keep tabs on what works…. and what doesn’t.
It’s important that you know what works… and what
doesn’t… in your marketing. This means always
coding offers and/or (where you cannot tell yourself)
asking folks what they’re responding to. Always ask them!
Have your staff ask! Ask with a smile and get a million-dollar
response, the response that helps you determine what
to do and where to spend your time in future.
And, friend, start now. Don’t wait a single day to increase your
“free” repertoire and your use of this essential and
always special word. Remember, every day you use “free”
is golden!
Subscribe to:
Posts (Atom)